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Few symbols represent vintage Americana like a barn, where farm life is centered from generation to generation and, oftentimes, celebrations are held.
The Kiburz, McFarland, and Livingston families of Hoover Angus in rural Tingley gathered with customers and neighbors earlier this month to celebrate their 95-year heritage in the Angus business with the painting of the Certified Angus Beef ® logo on their barn.
“We were humbled to be selected to have our barn painted with this prestigious logo,” says Landi Livingston. “The painting got done just in time for the first of three sets of international tour groups to visit Hoover Angus this summer.”
On Monday, Alta Genetics, an international bull semen distributor, brought 13 of their sales managers from Brazil to view cattle at Hoover Angus.
One of their top sires in Brazil is a bull bred, born, and raised at Hoover Angus that has sold nearly a quarter million units of semen.
Painting the Certified Angus Beef ® logo on barns began in 2018 as a tip of the hat to the farmers and ranchers who created the beef brand 40 years earlier and still lead it today.
The original 40 painted barns have now grown to 80 barns across the U.S. and Canada. Each barn is a beautiful way to honor the connections and community that deliver the best-tasting beef for Michelin star chefs, home cooks and barbecue enthusiasts alike.
“This effort is a tangible symbol of the valuable and interconnected roles our partners play in guiding the Certified Angus Beef ® brand from farm to table,” says Tracey Erickson, senior executive vice president of marketing. “It’s an honor for us to praise the heritage of the family farmers and ranchers who have always been at the heart of this brand.”
Each barn has a unique story, much like the family farmers and ranchers who raise Angus cattle. The Hoover Angus Family is representative of this heritage.
The barn was painted by Troy Freeman, of Free Sky Studios in Springfield, IL. Painting takes two to three days at each barn site. While onsite, Freeman enjoys meeting farming families and learning more about their unique stories.
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